MOVE – Private Fitness for Women

We partnered with MOVE to produce a visually striking brand video for their private women-only gym. Unlike traditional fitness centers, MOVE embraces a minimalist, industrial style — no treadmills or weight machines here. Instead, clients train using raw, functional tools like tires, ropes, sleds, and bodyweight equipment. We leaned into the gym’s moody, low-light aesthetic to emphasize grit, strength, and focus — creating a cinematic look that mirrors the intensity of the workout itself. This project was all about helping MOVE stand out with visuals that reflect the raw power of their community and philosophy.